The Robust change:The feeling goes into the generation price- race brand it delude

provenance:Gz Lebaishi

Date Added:2006-03-23

It two, international capital to the integration of the local industry just speed.Rise also in the local beverage field group of heroes, but again mostly the stray troops swim courageously, have not yet can appear the real group leader business enterprise, integration the role of the profession may be take by the foreign capital, in fact, the phenomenon of the Chinese industry" group without a leader" also draws on the place of the foreign capital exactly.After this time affairs take place, although the Robust say,5 start a business the leave of to merge with the Robust and the Wahaha in the rumours one matter" did not relation completely", did not expel the amalgamative possibility.But currently at the foreign capital that the local beverage market pan for gold have already become three strong compete for hegemony of structure and form," two joys", France of the United States reaches the ability and the capital from Taiwan departments to deduce" the Three Kingdoms historical novel".So, after reaching the management power that can connect the Robust, make an adjustment and also can foresee to the fixed position of Robust aftertime and the development strategy.

" The race brand" delude

It three, still have the necessity to emphasize" the race brand"?The Robust of the last year, the dint treasure of this year," woman of" who is these local and well-known brands get married into" door of" of the multinational company successively, we should use how of a kind of mindset treat the direction of the race brand?A kind of standpoint think that the race brand will perish in combine buy, another standpoint then thinks, in the current of the economic globalization, the race brand idea will downplay gradually, the world develops the end trend to is a business enterprise and brand stateless to turn.If the usage is properly, was bought also not to lose to head for to internationalize a for the Chinese business enterprise by the foreign capital aggressive outlet, the race brand will leap to become the international brand from here probably.

Want to use to internationalize the idea consideration and buy

See from the general situation, perhaps 5 affairs that the one who start a business withdraws to conduct the layers of Robust, however is the Chinese business enterprise heads in to internationalize the process in the middle arise of a small wave flower.

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