Robust barrel water:Don't spend the penny money television (C)

provenance:Gz Lebaishi

Date Added:2006-03-19

The beginning that Robust start practice, because of the cost pressure and don't acquaint with to the barrel water market, use" in general use bucket" to infuse to pack the drinking water.But they be aware of right away:Can hardly distinguish analyse the barrel water of the different factory house thus.To Robust, can't display the high quality, national sex brand that brand have value, will can't make the marketing means and total amounts attain the higher layer again, simply is a fatal blemish.Hence very quick usher in the coopery production line for the flower huge sum, produce to have the water pail that the full reflection Robust brand image and marking of CIs identify the system.This undertaking make obvious differentiation of the product brand image of the Robust barrel water also lead in the brand of other places, thus expand and established the high-quality market image of Robust, and a little bit other essay cards even reduce price and also can't maintain the original market.

Turn according to everyplace market difference, fixed position management the Robust barrel water because of Chinesely the adult is many, the difference of the market of each district sometimes seems to be very greatly, so must according to different market circumstance, draw up to conform to the marketing regulation and local markets to correspond the marketing method.

At north of big and parts of market, because the local barrel water market formation compare the night, there is no scale turn business enterprise.Robust according to the condition of this kind of group without a leader, a role that takes to rise the barrel water to get to run, with the high quality of price excellent discriminate between other low level companies of water, the local brand barrel water price is 8-10 dollars, the Robust is then 10-12, work hard to pursue the contents and brands of sex price agree with.Two years do not go to, at with the whole northern market of the leader of Peking, the market of the Robust barrel water overlays good result that the rate and the sale sums all obtained the first.

But market in Shanghai, because before Robust enter, already have the wide positive a business enterprise of Shanghai and, postpone, the Chinese and Foreign joint venture cypress gram wood and get especially full carried on the devotion of a great deal of market, and opposite acquire stablely each from of market quota.

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