The product difference: the difference of the Robust barrel
provenance:ÀÖ°ÙÊÏ  Date
Added:2006-06-22 At that time a" the difference turn" a phrase floods the finance
and economics medium, almost arriving which marketing article not appear one
phrase of" the difference turn", seem to be out of the run then, not
enough professional level.But real lead an analytical good elephant of case
that anticipate" the difference turn" strategy within the marketing
theories or the method usages in true material actually according to the theory
to also combine to see not much.The writer tracks the management condition of
observation and the analysis Robust( Guangdong) drinking water company over
a long period of time, discovering it from start a business up to now in three
years, earnestly practice" the difference turn" ories that the ground
practice the section surname.The Robust barrel water was the Robust group of
the end of 1999 to invest 22,000,000 dollars items only, up to now no longer
than three years, but it 2002 the 1 £s carry out the profits August 46,000,000,
and win the national barrel water market sale quantity first with one action,
the accomplishment of the market share first.In reach all related business enterprises
of the ability group, were invested the tallest business enterprise in the repay
rate for the world by the.
" Key that fights for and keeps the customer is compare on the market
the better geography of rival solve the customer of demand and purchase the
process, provide more value toward them in a specific way at the same time",
underneath we will along the benefit ?The section is especially four aspects
that divide the line:Product, service, personnel and image, see how the Robust
barrel water executives make the business enterprise marketing to supply to
slice the on-the-spot difference to discriminate between the rival, raise the
comprehensive value of the product, and win the competitive advantage quickly.
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