The brand water store image difference: the difference of the Robust
provenance:Lebaishi  Date
Added:2006-06-22
Image difference:Solve the customer's need in the better than rival geography
up look for to break to order
Grow up in the barrel water market in the early years, numerous in, the essay
card barrel water conducted the near benefit of nasty of company and thought
greatly of the short date repay, the market operation was very to lack the long-term
management programming at will, basically taking no account of the work of build
up the good business enterprise and the brand image, the Robust barrel water
livinged to meet it the ground entered this profession.
Is to establish the problem of the brand image first up, grand etc. of Liu's
arrows ands analyzed the barrel water market at that time there is no big brand
get involved, being in need of the whole country present condition of the well-known
brand, in the Robust group affirmation of chief executive officer HE2 BO2 QUAN2
and support under, extend the Robust brand to the barrel water realm, set up
compete first since upscale barrel water brand image of the Robust.Make use
of the Robust high quality, whole country image of the well-known brand adequately,
make the Robust barrel water the barrel water market of the good people and
bad people mixed up displayed specially at that time upscale, big brand image
of the standard and norm.
The next in order, stand in the water and the image design management of the
water pail up, Robust similarly the barrel water profession in the first ducting
the company that CI design, pass its creative design to discriminate between
other barrel water brands clearly, raise and outstanding Robust high quality,
well-known brand image of whole country.Moreover, at each kind of social medium
have a barrel water of report dirty, work carelessly, injure the human body
the management of the health environment under, the flag is fresh clearly display
and spread the Robust the barrel water high quality, whole country the image
of the well-known brand is more important.
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