The way of the successful marketing of the Robust barrel water(¶þ)

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provenance:Gz LebaishiDate Added:2006-03-14

Three, big and parts of brands provide is all very low for the comprehensive value of the consumer

The arrows of Liu also discovers after wait the thorough investigation, the brand of the overwhelming majority feels give the consumer to the water( the core product) of the standard that a pail of matches the nation in the process of marketing finished, the comprehensive value( extension product) provide is very low or simply is a negative value.If send to the water can not compare with hour, price to change multifarious let the consumer have the insecurity feeling and send the water dirty shoe of dress directly wood floor step at the consumer in home up, almost have no a brand to provide the Water Drinking Machine to clean the service for the consumer.( the half a year does not clean and then will cause the germs cluster living the ¡­¡­ )The barrel water provide and should be a water for consumer, not only enter the McDonald's for the elephant only is to eat the hamburger similar.If lead off the service standard of raise the barrel water, solve the dissatisfied place of the consumer, give the consumer is very high comprehensive value, the Robust can rob to share the market quickly.

But they also investigated some disadvantageous factors:For example the Nestle carries on the depth devotion in the barrel water realm, and drew up the farsighted development plan, the Coca-Cola also casts covetous eyes on to this market;Parts of consumers make loot the market to seem to be the more complicated difficulties in delivering goods to come for unique mindset, barrel water by price.

Investigate the analytical foundation in careful science up, had the analysis of SWOT of thus a Robust company to the barrel water market:

The Robust barrel water SWOT analysis

This see simple SWOT analysis, included a great deal of market judgment actually.Liu's arrows think" this analysis complete, I think that the item has already succeeded half.