How Robust is perfect logistics(A)
provenance:Gz Lebaishi  Date
Added:2006-03-15
The Robust company with famous as whole country of traditional milk brand, the
sour milk, purified water, the mineral spring resides afterwards up, the purified
water and the mineral spring market quotas all reside the second in the whole
country.
The Robust obtains the such and glorious result, receiving benefit in the construction
of the supply chain, such as retail, keep the luck to keep remit in the depth,
concentration stock, national scope construction factory, purchase management
system etc. adopted a series of measure.The logistics exists the natural contact
with these aspects, become the Robust to obtain the supply chain comprehensive
cost advantage and create the customer the service value of core drive the dint.
The Robust logistics supply chain belongs to the function product supply chain,
the design lord of the supply chain
The important step eye in comprehensive cost minimum of each link, with the
push strategy, predict to store goods a production
For the lord, the steady operation that pass the purchase and produce, go together
with to send to decline to arrive the cost.Say in a specific way, big body the
following what time circumstance.
1.1 Product
The Robust take water, sour milk, milk as the core product, belonging to sell
the quantity, high turnover day to use the consumer goods greatly.Sour milk
and the essential species concentration of the milk at 7-8 kinds of in, other
specieses is small because of the volume of production, multifarious change
to produce, produce to prepare the cost high;Deliver the goods batch quantity
small, go together with to carry the difficulty high, consume to use to go together
with to send 50% of center to go together with to send the cost or soly.
1.2 The outlet relation
Compare with the main rival Wahaha, to compare with night, the Robust outlet
value chain development start, the average scale of customer is smaller, the
year sells the sum to only have 40 up the ten million, accounting for 2.5% of
all retail companies, the year sells the sum 1,500,000 customers of the followings
still a lot of, order the batch quantity small, the region distributes to spread,
relate to unsteady.
1.3 Sell the network
The Robust sale network is from the northwest, north China( northeast)in, the
east of , China South and southwest six big areas constitute, six big area markets
conceive the mature degree is each to have the dissimilarity, the difference
of sale quantity compare greatly, the advantage market is Peking, the river
north, Jiangsu, Shanghai, river's west;
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