The Yili and the Robust barrel waters complete the integration(Down)

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provenance:Gz LebaishiDate Added:2006-03-15

Pay attention to the overall integration of three waters, industry very much of be they whether the share sale outlet.The Robust spreads the news finally, starting with Yili share to promote the network," a brand" store of water will publish in this year.And the Yili also calls, may ask for help the Robust outside province of pre-eminent market overlay the ability, enlarge the influence landscape from Guangdong and Fukien of now, Hunan and river west etc. region.

However, increase in value the factors, such as service and quantity...etc. to become today that competes the counter in the price, brand, the not simple line of the outlet share folds to add.Unify from the shop front image, arrive the share of the dealer resources, then arrive the product structure of heavy adjust, all not easy matter.

The bead sea Yonglong beverage company the general manager allows the seashore summary:" The Yili and Robusts are all the single-item champions in some spects, but they own the different customers and the brand fixed positions, how develop two squares' biggest resultant forces, worthy of thinking.Reach the strategic direction of integration of ability right, but actual operational military tactics the usage is just the end decision success or failure."

In addition to the brand relocates to sell the network with sharing, reach the ability on the barrel water of list price also the day shows supernatural power to live.The Yili will beat the market with the mineral spring product of the high level, but the mineral spring and the purified water selling prices of the Robust then will keep in real benefit of file level.