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Strike against the China South with the headwaters sharp


provenance:Information TimesDate Added:2006-06-12
At the local beverage profession, the marketing strategy of the Nongfu Spring is consistent by surprise, start a business to was the rival to jilt a star card often in the early years, the special sale of its" the Nongfu Spring have a little sweet" lay claim to;When the rival publicize pure and highest, the Nongfu Spring starts a century of" the purified water not beneficial health" to talk about the war, bringing about a water to grow it contend for, the ½Á rises the roaring waves of water City.

Recently, the reporter know ¡ã from the Nongfu Spring incorporated company barrel water center director general CHEN2 QIAN4 KOU3 in, the Nongfu Spring was already in 51 gold the week launched it formally ten thousand free" look for the trip of the source" of the consumer of the headwaters ground of the green lakes.The Nongfu Spring consumer that ascends thousand people looks for"51" hair regiments of the source activity, in just pass by of 51 holidayses, constituting ten thousand a bright scenery of the scenery tour area of the green lakes.While recruiting special" the tour marketing" mode, let the product and quality turn water City in serious Guangdong at present a bright, Nongfu Spring also at competed the water market of Guangdong of the vehemence to kill a" special" passage.


Strike against the China South with the headwaters" sharp weapon"


According to the understanding, the Nongfu Spring is in thousand island lakes of Zhejiang, Jilin after growing the white mountain,river's of Hubei one after another set up the factory and then flick the teacher to go down south, spend 1,000,000,000 dollars to target ten thousand green lakes of Guangdong, create the biggest beauty spot of China South type tour factory.On January 18 in this year, ten thousand green lakes produce the formal hurl of base to produce, carrying out triangle" the headwaters ground sets up the factory, the headwaters ground to infuse to pack" of bead, symbolize the Nongfu Spring thin to extreme value, the of triangle market of water of bead make of strategy has already come into force.

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