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The strategic quality of brand win victory- spring of Hua


provenance:InternetDate Added:2006-06-19
Brand strategy

Do to be like to depend on the cloud-built mineral spring brand

Recently, the petroleum price soar, the cost of the drinking water profession also at increase continuously, produce the original material of the bucket of £Ð£Ã to soar on the other hand, on the other hand is an increment that transports the cost," we will pass the way of extend the production, lowering the production cost with the scale effect." LYU3 FENG JIE2 say,2004 time mountain spring companies invests 8,000,000 dollars, ushering in the drinking water profession to go to the forerunner currently, the China South region goes to the big productivity and revolves the speed to go to quick, gather to clean to disinfect the bottle to pack for the integral whole of three unite as one five gallons of barrel water production lines of revolve type, promote to yield from originally 150,000 tons 250,000 tons." The increment of cost announced the price wartime generation of the profession of water to have already end, the war of the brand will take but generation, become the development topic of the profession of water of the future." LYU3 FENG JIE2 said that" business enterprise suffer a deficit is to the crime of the society, is a food profession particularly." Sell 3 dollars low prices of a pail of water to some business enterprises, LYU3 ZONG3 does not agree with, what consumer buy is a quality, what to buy is a brand, what to buy is a service, the price is next in importance on the contrary," French mineral spring Evian a the small bottle buys 8 dollar money, selling the quantity as usual to rise continuously, the spring of Hua Mountain is to do to be like to depend on the cloud-built mineral spring brand.

The quality wins victory to invest 5,000,000 dollar improvement to produce the environment

In the mineral spring profession of Guangdong, the spring of Hua Mountain is unique obtain four certificates of" the nation does not need to check the product, national green food, a trademark, province famous brand product of Guangdong in Guangdong" in the whole body of business enterprise.

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